k-pop

YouTube Music Tops Korea

YouTube Music reached the top spot in Korea by monthly active users (MAU) in the first half of 2025. Bundling strategies and competitive pricing from foreign platforms have shifted user choices. The decline of homegrown …

K-Culture at a Crossroads

In 2025, K-Culture is expanding beyond K-pop and TV dramas to include live performances and cultural heritage. As global audiences demand hands-on experiences and longer stays, the boundaries of content are widening. However, if foundations such as …

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