YouTube Music has taken the top spot in South Korea's music streaming market by monthly active users (MAU). In April 2025 YouTube Music recorded 9.79 million MAU, representing about 42% of the market. By contrast, domestic platforms that once he…
BoA has agreed to end her exclusive contract with SM Entertainment after 25 years (an exclusive contract ties an artist to one company). SM announced the agreement in an official statement on January 12. BoA posted a calm farewell and messages of th…
January 2026 opens the curtain on a major boy-group clash. EXO’s eighth full-length album and ENHYPEN’s seventh mini-album arrive within days of each other. At the same time, several audition-program rookies debut, complicating the competitive lands…
YouTube Music reached the top spot in Korea by monthly active users (MAU) in the first half of 2025. Bundling strategies and competitive pricing from foreign platforms have shifted user choices. The decline of homegrown …
In 2025, K-Culture is expanding beyond K-pop and TV dramas to include live performances and cultural heritage. As global audiences demand hands-on experiences and longer stays, the boundaries of content are widening. However, if foundations such as …
G-Dragon has been named to Complex's list of the "Best Dressed of the 21st Century." He is the only Asian artist to appear on the list, placing 16th. This recognition reevaluates his influence beyond music and into fashion. The officia…
The collaboration between EJAE and Animals reframes where digital production and human warmth meet. EJAE's recent shows in Korea marked a turning point in his musical direction. The new single tests a balance between experimental sound and pop a…