k-pop

2026 MAMA Awards in Osaka

On November 20–21, 2026, the MAMA Awards will be held at Kyocera Dome Osaka (a large domed stadium in Osaka). The global K-pop festival is returning to Japan's Osaka as its stage. Meanwhile, the ceremony will be broadcast around the world on dig…

Blackpink Reaches 100M Subs

BLACKPINK became the first global artist to surpass 100 million YouTube subscribers. The milestone came about 9 years and 8 months after the channel launched. YouTube marked the occasion by awarding the Red Diamond Creator Award. This number sits at…

YouTube Music's Korea Shakeup

YouTube Music has taken the top spot in South Korea's music streaming market by monthly active users (MAU). In April 2025 YouTube Music recorded 9.79 million MAU, representing about 42% of the market. By contrast, domestic platforms that once he…

Golden's UK Run: A Real Shift?

Netflix's animated film "K-Pop Demon Hunters" has its original soundtrack (OST) reach the top of the UK charts. The lead single, "Golden," has returned to number one for ten nonconsecutive weeks. This result marks a symbolic …

BoA and SM: End of 25 Years

BoA has agreed to end her exclusive contract with SM Entertainment after 25 years (an exclusive contract ties an artist to one company). SM announced the agreement in an official statement on January 12. BoA posted a calm farewell and messages of th…

EXO vs ENHYPEN: 2026 Showdown

January 2026 opens the curtain on a major boy-group clash. EXO’s eighth full-length album and ENHYPEN’s seventh mini-album arrive within days of each other. At the same time, several audition-program rookies debut, complicating the competitive lands…

YouTube Music Tops Korea

YouTube Music reached the top spot in Korea by monthly active users (MAU) in the first half of 2025. Bundling strategies and competitive pricing from foreign platforms have shifted user choices. The decline of homegrown …

K-Culture at a Crossroads

In 2025, K-Culture is expanding beyond K-pop and TV dramas to include live performances and cultural heritage. As global audiences demand hands-on experiences and longer stays, the boundaries of content are widening. However, if foundations such as …

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