CORTIS and 900 Million

CORTIS has surpassed 900 million total streams on Spotify. The number is more than a record. It is the market talking back. However, streaming success does not equal every kind of musical value. This column looks at the gap between popularity and ar…

ATEEZ's Third No. 1

ATEEZ has returned to the top of the U.S. Billboard album chart. Their 14th mini album, GOLDEN HOUR : Part.5, has reached No. 1 for the third time. This is not just a one-time splash. It reads like the result of staying power. K-pop globalization ha…

BABYMONSTER's 200M Question

200 million views is not just a number. BABYMONSTER's PSYCHO has crossed another YouTube milestone. Views signal attention, but they do not tell the whole story of value. This record also reflects the reach of K-pop and the way people consume it…

Janken-Pon and K-Game Expo

One hand gesture can change the whole mood of an expo. At LA Anime Expo, a K-game booth drew unusual attention. Janken, better known in English as rock paper scissors, pulls people in with the simplest rule set imaginable. When a simple game becomes…

Balming Tiger's NPR Pick

NPR picked Balming Tiger's second full-length album, Study , as one of the best albums of the first half of the year. A Korean alternative K-pop act has stepped onto the critical stage of American public radio. The choice reads less like a popul…

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