YouTube Music has taken the top spot in South Korea's music streaming market by monthly active users (MAU). In April 2025 YouTube Music recorded 9.79 million MAU, representing about 42% of the market. By contrast, domestic platforms that once he…
Woodz's Drowning was released in 2023 but finished 2025 as Melon's year-end No. 1. A live video filmed while he was serving in the military spread on social media and was the direct trigger for the rebound. This case shows the power of live …
YouTube Music reached the top spot in Korea by monthly active users (MAU) in the first half of 2025. Bundling strategies and competitive pricing from foreign platforms have shifted user choices. The decline of homegrown …