bundling

YouTube Music's Korea Shakeup

YouTube Music has taken the top spot in South Korea's music streaming market by monthly active users (MAU). In April 2025 YouTube Music recorded 9.79 million MAU, representing about 42% of the market. By contrast, domestic platforms that once he…

YouTube Music Tops Korea

YouTube Music reached the top spot in Korea by monthly active users (MAU) in the first half of 2025. Bundling strategies and competitive pricing from foreign platforms have shifted user choices. The decline of homegrown …

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