marketing

Blackpink Reaches 100M Subs

BLACKPINK became the first global artist to surpass 100 million YouTube subscribers. The milestone came about 9 years and 8 months after the channel launched. YouTube marked the occasion by awarding the Red Diamond Creator Award. This number sits at…

Last Summer's Low Ratings

KBS2 weekend drama "Last Summer" aired from November 1 to December 7, 2025, and ended after 12 episodes. However, its national average ratings finished in the low 1% range, with the finale registering 1.7%. The series was a quiet, childhoo…

Hyun Bin Joins Solaire Resort

Solaire Resort has named actor Hyun Bin its global ambassador. This appointment signals the Manila resort's push to deepen its reach across Asian markets. A year-end "Winter Wonderland" campaign and special packages are being prepared …

Early Slump: Igang's Rise

The new MBC drama Igang-e neun dal-i heureunda (English title: Igang) opened with ratings in the low 3% range. That is below what the production team hoped for. The show was pitched as a revival of romantic wonder across time. Now is the moment to c…

Boynextdoor: Triple Million

Boynextdoor's fifth mini album, The Action, arrived on October 20, 2025. The record posted first-week sales of 1,041,802 copies, a notable commercial result. With that number, the group now claims three consecutive million-selling releas…

Chainsaw Man: Reze's Success

The theatrical film Chainsaw Man: Reze topped the domestic box office within three weeks of its release. Special-format screenings and a popular soundtrack helped spark audience interest. The fandom’s fervor was visible, but so were controve…

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