marketing

Last Summer's Low Ratings

KBS2 weekend drama "Last Summer" aired from November 1 to December 7, 2025, and ended after 12 episodes. However, its national average ratings finished in the low 1% range, with the finale registering 1.7%. The series was a quiet, childhoo…

Hyun Bin Joins Solaire Resort

Solaire Resort has named actor Hyun Bin its global ambassador. This appointment signals the Manila resort's push to deepen its reach across Asian markets. A year-end "Winter Wonderland" campaign and special packages are being prepared …

Early Slump: Igang's Rise

The new MBC drama Igang-e neun dal-i heureunda (English title: Igang) opened with ratings in the low 3% range. That is below what the production team hoped for. The show was pitched as a revival of romantic wonder across time. Now is the moment to c…

Boynextdoor: Triple Million

Boynextdoor's fifth mini album, The Action, arrived on October 20, 2025. The record posted first-week sales of 1,041,802 copies, a notable commercial result. With that number, the group now claims three consecutive million-selling releas…

Chainsaw Man: Reze's Success

The theatrical film Chainsaw Man: Reze topped the domestic box office within three weeks of its release. Special-format screenings and a popular soundtrack helped spark audience interest. The fandom’s fervor was visible, but so were controve…

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