streaming

NewJeans and 300M Streams

NewJeans' "How Sweet" has crossed 300 million streams on Spotify. The number is cold, but the habit behind it is not. The milestone says something about K-pop's reach and fandom's power. However, popularity and artistic depth a…

Korean Content Hits the Top

Netflix has once again put Korean content in the spotlight on its non-English rankings. The key point is that Child Abuse, following Squid Game, climbed into the upper tier. That is bigger than one hit. It points to the global reach of Korean intell…

KATSEYE's No. 4 Question

KATSEYE's Animal reached No. 4 on U.S. Spotify on its first day. That is the moment when a global girl group stops looking like a concept and starts looking like a real market force. The result shows how far K-pop's reach has expanded. Howev…

Earnings Up, Stock Slow

Hanwha Investment & Securities kept its view that Studio Dragon can still improve its earnings. However, it said the valuation recovery the market is waiting for may take longer. A cut in the target price is a sign that timing now matters more t…

Murder Club and AI

On the 29th, Disney+ will launch an AI mystery deduction game show. Its title is Murder Club, and the line between entertainment and technology starts to blur. Faker's jump into variety TV adds even more buzz. The curiosity is real, but so is t…

BTS Arirang and the Stakes

Thirty-eight billion streams in eight weeks is more than a headline. BTS's Arirang ties a traditional Korean song to the global market in one move. A two-month tour haul of about 300 billion won, or roughly $220 million, points to the scale of t…

BTS and the Billboard Return

BTS's return to the Billboard 200 top 10 is not just a chart update. It is a moment that shows how Korean pop music has held its place on a major U.S. stage. It also reflects the power of fandom and the way global music markets really work. Howe…

K-OTT's Investment Test

The 2026 Korea International Streaming Festival is built to connect investment and content. The government stepped in to strengthen the competitiveness of K-OTT, or Korean streaming platforms. The global market keeps expanding, but the bar for capit…

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