globalization

BTS and Arirang Chorus

In June 2026, BTS set off another global wave with a new world tour. The energy in the arenas went beyond screaming and applause. Then came Arirang, the Korean folk song, sung back by fans from around the world. In that moment, a traditional melody …

Kiss Revives Rom-Com Boom

Kiss Revives Rom-com midweek slot. Strong chemistry between Ahn Eun-jin and Jang Ki-yong kept interest alive. Simulcast on Netflix expanded domestic and international viewing. Programming strategy and the genre's familiarity combined to create s…

Korea's Knowledge Deficit

Bank of Korea (the central bank) reports a knowledge services trade deficit of about $4.5 billion (KRW 6.2 trillion) in the first half of 2025. The deficit widened by roughly $770 million compared with the second half of last year. Patent royalties…

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