Netflix has once again put Korean content in the spotlight on its non-English rankings. The key point is that Child Abuse, following Squid Game, climbed into the upper tier. That is bigger than one hit. It points to the global reach of Korean intell…
CORTIS has surpassed 900 million total streams on Spotify. The number is more than a record. It is the market talking back. However, streaming success does not equal every kind of musical value. This column looks at the gap between popularity and ar…
"Reverse chart runs" refer to older releases that climb the charts again. Social media and streaming are the main background forces. Live shows (including military performances in Korea), memes, and YouTube often act as catalysts. As a res…
The same melodies return every winter. Familiarity brings comfort, but it also exposes a gap in new creation. Platforms and listening habits make it hard for new holiday songs to break in. This column looks at the causes and the contested issues in …
Jungkook's solo tracks have surpassed 10 billion cumulative streams on Spotify. This is notable as he is the first Korean solo artist to reach this milestone and holds the highest total among K-pop solo acts. His single "Seven" alon…