hybe

K-pop Fans vs. a Pension Fund

Overseas K-pop fans organized a coordinated protest targeting the National Pension Service. Their actions briefly disrupted some public services. The NPS publicly stated it does not intervene in company management. The episode highlights fan…

TXT Returns with '7TH YEAR'

TXT will return on April 13, 2026 with a new mini-album. The album title was shared as '7TH YEAR: 가시덤불에 잠시...' (7TH YEAR: A Brief Stay in the Bramble). Importantly, this is the group's first full-group activity since renewing their contr…

KATSEYE: K-pop's New Boundary

KATSEYE is a multinational girl group launched as a joint project between HYBE and Universal Music Group. It is being framed as a symbol of U.S. localization strategy—an experiment that transplants the K-pop production system onto American stages. R…

Seoul's BTS Sponsorship Debate

Seoul has officially approved city sponsorship for BTS's comeback concert at Gwanghwamun Plaza on March 21, 2026, at 8:00 p.m. local time. The free event will also be streamed live on Netflix to roughly 190 countries and territories. The city ap…

Why a K-Pop OST Changed Charts

The Netflix animated film "K-Pop Demon Hunters" (a Netflix K-pop animation that pairs fictional characters with real artists) saw its original soundtrack enter the UK Official Singles Chart in large numbers. The lead single "Golden&qu…

Cats Eye at the 2026 Grammys

Cats Eye will take the stage at the 2026 Grammy Awards on February 1, 2026 (local time). They are part of a special performance featuring the eight nominees for Best New Artist (a Grammy category for breakthrough performers). They are nomina…

DARK MOON Anime: Stakes & Fans

The Japanese television adaptation of DARK MOON: The Altar of the Moon has been officially announced. The original work is an original story IP planned by HYBE in collaboration with the K-pop group ENHYPEN. The anime is scheduled to air on Japanese …

KATSEYE: Diversity and Threats

KATSEYE is a global girl group that debuted in June 2024 in Los Angeles, California. It was created as a joint project between HYBE (a South Korean entertainment company) and Geffen Records (a major U.S. label). The six members come from the Unite…

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