Business

J.Y. Park and K-pop Policy

News has arrived that Park Jin-young has been named co-chair of the Presidential Committee for Popular Culture Exchange, an office directly under the president. This move signals a government intent to link K-pop’s global strategy with public inst…

Hamji as K-Food Ambassador

The Korea Food Industry Cluster Promotion Institute has named YouTuber Hamji as its official promotional ambassador. Hamji, who has 13.8 million subscribers, could help connect K‑Food (Korean food) to global audiences. The appointment ceremony took …

JIMFF at a Crossroads

The Jecheon International Music & Film Festival (JIMFF) creates a meeting place for music and cinema. It still claims the distinction of being Asia’s first festival dedicated to music films. The event invites audiences by combining the town’s na…

Golden Lion: Art vs Audience

The 82nd Venice International Film Festival has awarded its Golden Lion. Jim Jarmusch’s Father Mother Sister Brother received the top honor. Since its founding in 1932, Venice has grown into a festival with global prestige (it is one of the oldest a…

My Universe: Two Sides

BTS and Coldplay’s collaboration, “My Universe,” was released on September 24, 2021. The two groups attracted global attention with lyrics that blend English and Korean. Producer Max Martin took part, sharpening both the song’s mainstream appeal and…

G-Dragon and PUBG: Boundaries

Crafton has announced a global collaboration between its flagship title PUBG: BATTLEGROUNDS and the global artist G‑DRAGON. The teaser revealed during G‑DRAGON’s concert amplified expectations among both fans and players. The collaboration will roll…

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