Three Korean industry groups signed a pact on September 8, 2026. The focus is digital conversion, new ad models, and policy cooperation. The goal is to strengthen advertising for mid-sized PP operators.
Three industry groups in Korea signed a joint agreement on September 8, 2026, to activate advertising for mid-sized PP businesses. The pact brings together the Korea Cable TV Broadcasting Association PP Council, the Korea Broadcasting Channel User Business Association, and the Korea Broadcasting Channel Promotion Association. It sets a three-year framework for digital conversion, new advertising models, and policy cooperation.
Agreement sets a three-year cooperation frame
The Korea Cable TV Broadcasting Association PP Council, the Korea Broadcasting Channel User Business Association, and the Korea Broadcasting Channel Promotion Association signed the “business agreement for activating advertising for mid-sized PP” on September 8, 2026. The agreement will remain in effect for three years. Its scope includes joint projects and policy and institutional improvements linked to the development of the broadcast advertising industry.
Industry cites lower CPM and digital flexibility
The stated background is the need to improve advertising competitiveness for mid-sized broadcasting channel operators and expand the market. Industry figures cited in the report put the average CPM for mid-sized PP digital ads at about 5,000 won. By comparison, OTT ad rates were described as ranging from 30,000 to 50,000 won. The pact also centers on digital conversion for broadcast advertising and the development of new ad models.
Targeting options include mobile data and local delivery
The report says mid-sized PP digital ads can use mobile behavior data to target interests and lifestyles. It also says ads can be delivered by region, from provinces and cities to city and district levels. A PP industry source said the agreement is expected to help raise advertising competitiveness and create new opportunities in the ad market. The insight for advertisers is simple: the pitch combines cost efficiency with local precision.
