K-Buzz

Since their debut in 2015, TWICE has woven a decade of work into a single album.
Released on October 10, 2025, TEN: The Story Goes On reads like a letter to fans.
The lead single, "ME+YOU," leans on R&B pop and features lyrics that the members helped write.
The project, tied to a documentary, reflects both the group’s past and their next steps.

"Ten Stories, One Celebration" — How to Read TWICE’s 10th Year

Quick overview.

The 10th anniversary special reconstructs TWICE’s musical path and the bond they built with their fans.

TWICE first appeared to the public through a 2015 Mnet selection show called SIXTEEN (a reality program to choose group members).
Since then, their achievements at home and abroad have helped prove that K-pop girl groups can sustain long careers.
The special album TEN: The Story Goes On, out October 10, 2025, contains ten tracks in total.
The title track "ME+YOU" is grounded in R&B pop and highlights the members’ own writing contributions.

The narrative of debut and growth

From 2015 to 2025, TWICE steadily broadened their musical range.

Their start was modest.
Nine members selected on Mnet’s SIXTEEN quickly drew public attention.
Hits like "CHEER UP" and "TT" in 2016 brought the third generation of girl groups back into the spotlight.
However, their later path was not just a string of similar hits; it became a series of genre shifts and concept experiments.
Expansion into Japan and partnerships in North America widened their stage beyond national borders.

Therefore, their records should be read as cultural influence, not only numbers.
Charting on Billboard and performing stadium shows became benchmarks for the next generation.
On the other hand, success carried fatigue and tensions born of planning choices.
The long story involving staff, members, and fans is a narrative asset that goes beyond hit-making.

Album structure and message

TEN balances solidarity with fans, individual member voices, and musical experimentation.

At its core is emotional connection.
With ten songs, the album revisits and reinterprets the group’s path from debut to now.
"ME+YOU" uses R&B pop textures while members helped shape the lyrics, sending an intimate message to fans.
The lines written by the members themselves reveal a straightforward, personal friendship with fans.

The record includes solo tracks and units that spotlight each member’s color.
Meanwhile, that same variety can expose differences in fan preferences.
Producer Kenzie’s involvement (a well-known K-pop songwriter and producer) adds a layer of polish to the record.
Thus, the project negotiates a balance between musical craft and commercial strategy.

Global reach and cultural meaning

TWICE’s success suggests models for K-pop’s sustainable global presence.

Global expansion was both a choice and an outcome.
Success in Japan and moves into North America were not just market openings but cultural exchanges.
However, globalization demands new ways to talk with local fans and more varied consumption patterns.
The documentary ONE IN A MILL10N captures this cultural exchange on screen and shows the process of that expansion.

The fandom ONCE functions as more than consumers; they act as cultural supporters.
Fans’ cheer work and user-generated content helped sustain the group’s longevity.
Yet global fandoms sometimes create cross-cultural misunderstandings and friction.
Therefore, future strategy will need cultural sensitivity and thoughtful communication design.

Voices in favor

Some see the project as a meaningful monument that confirms the bond between artists and fans.

Sincerity reaches people.
Supporters view the album as a comprehensive display of TWICE’s musical growth.
Member participation in songwriting is read as a sign of authenticity.
In this light, those credits are not mere fan service but acts of artistic agency.

Moreover, a decade of accumulated experience appears across the tracks, which bolsters the positive reading.
Genre variety and solo inclusions reveal each member’s artistic range.
Consequently, the group shows it has not been trapped in a single concept but has pursued change and growth.
Also, the tie-in documentary brings past memories and present achievements together for fans.

Strengthened fan communication is another pro argument.
Beyond the album, concerts, films, and merchandise reflect planning that respects fans.
These interactions turn consumption into a communal act and support the case that the project helps sustain long-term fandom and musical continuity.

Concerns and criticism

There are worries about commercial planning, member burden, and possible tensions inside the fandom.

The concerns are tangible.
Critics say the 10th-anniversary project risks over-commercialization.
Large-scale special albums, a documentary, and themed merchandise can look like revenue-focused strategies aimed at devoted fans.
Such a structure raises tension between artistic integrity and business goals.

Additionally, solo and unit tracks risk spotlighting popularity gaps among members.
That exposure can amplify comparisons and hierarchy within the fandom beyond simple preference.
Internal splits among fans could harm the group’s long-term cohesion.
Also, heavy schedules and accumulated fatigue threaten both creative quality and the members’ health.

Commercial pressure often shrinks creative autonomy.
When agency objectives dominate, artists’ voices may become sidelined.
Meanwhile, global market moves require cultural adaptation but can also dilute core identity during localization.
In short, critics question whether this celebratory project genuinely supports sustainable activity for both individuals and the group.

Neutral view and the need for balance

A balanced perspective that acknowledges both praise and worry should guide future planning.

The middle ground matters.
TWICE’s achievements and influence deserve recognition.
At the same time, commercial aims, members’ creative freedom, and health require careful attention.
Balance must be sought between public expectation and internal sustainability.

For example, if planning includes fan input, enforced rest for members, and a clear long-term artistic direction, commercial and artistic goals can align.
Moreover, international strategy should rest on respect for local cultures and clear communication plans.
Fandom management would benefit from more mature communication structures to ease internal friction.
These steps favor long-term trust over short-term profit.

Fandom, industry, and the road ahead

Fandom and industry must evolve into a relationship of mutual investment.

The future is a shared responsibility.
Fans have moved from consumption to cultural production.
Agencies should honor that participation while taking more responsibility to protect members.
Structures that guarantee creative freedom and well-being enhance long-term brand value.

From an industry angle, TWICE’s decade is both a success story and a set of lessons.
Global growth and diverse merchandising produced clear results.
However, securing sustainability will require transparent operations, protection of members’ rights, and rebuilding trust with fans.
Those are structural challenges, not mere PR efforts.

Clear conclusion.

A 10th anniversary that holds both celebration and caution—its meaning depends on choices to come.

In short, TEN: The Story Goes On is a commemorative work that maps TWICE’s musical journey and the bond with their fans.
Yet it also highlights real issues: commercialization, member burden, and potential fandom rifts.
Therefore, future plans should carefully balance artistry and commerce, protect members, and include fan feedback.
Which element do you find most important in TWICE’s 10th-anniversary project?