NEXZ's Japan Tour: Global Breakthrough or Risky Bet?
The rising K-pop boy group NEXZ, under JYP Entertainment, has kicked off their first live tour in Japan, titled “NEXZ LIVE TOUR 2025: One Bite.” This 16-show performance set will take the group across 14 major Japanese cities, capping off with a grand finale in Osaka on August 21 — a date that marks exactly one year since their Japanese debut.
Japan isn’t just a neighbor to South Korea — it’s one of the most critical global markets for the K-pop industry. For a relatively new group like NEXZ, this tour is not merely a celebration; it’s an audition for long-term success in one of K-pop’s largest international strongholds. From packed venues to enthusiastic fan chants, the response so far has been overwhelmingly positive.
The Hype and the Hesitation
Why the Tour Makes Sense
For JYP and NEXZ, this tour aligns with a bigger global strategy. Japan has consistently been one of the fastest-growing and most profitable markets for K-pop. Groups like TWICE and Stray Kids have thrived there, and NEXZ appears poised to follow the same path.
Live shows offer something albums and livestreams can’t — real-time connection. NEXZ members, notably Tomoya and Yuu, have been showing charismatic stage presence and engaging with fans in Japanese, which not only localizes their image but helps build a loyal fanbase.
Multiple shows have already sold out, proving that demand is real. This success not only raises the group’s profile but gives them crucial performance experience — an often overlooked but essential component for lasting careers in K-pop.
But Here’s What Fans Are Worrying About
Despite all the excitement, some concerns are bubbling beneath the surface. Long tours are demanding — both physically and emotionally. For idols, especially those still new to the industry, the strain on their health can be significant. Overpacked schedules could lead to burnout or worse, medical issues that derail their progress altogether.
There’s also growing sentiment among domestic fans in Korea who feel sidelined. With Japanese promotions taking center stage, local fans worry about reduced appearances on Korean TV shows, fewer fan meets at home, and a general sense of disconnect with the group they supported since debut.
Add to that the complicated political and cultural relationship between South Korea and Japan. These tensions occasionally flare up, creating unpredictable challenges for entertainers. Even though music is meant to bridge cultures, public sentiment can still influence how artists are received on both sides.
And let’s not forget logistics: crowd control, security incidents, or illnesses spreading during large gatherings. In the age of viral headlines, a single safety oversight can have lasting damage — to fan trust and the group’s reputation.
Striking the Right Balance is Key
NEXZ's Japanese tour is a bold and ambitious move — one that could significantly elevate them in the international K-pop hierarchy. The members are visibly growing in confidence, refining their stagecraft, and learning what it means to be on a world stage.
But pushing too fast and too far comes with risks. For NEXZ to thrive, JYP will need to properly support the group — balancing international ambition with health safety, cultural sensitivity, and continued engagement with Korean fans who’ve been there since Day One.
In the age of global fandom, a successful group isn’t just about album sales or tour attendance. It’s about connection, consistency, and care — for the fans and the artists. NEXZ has shown incredible potential. The hope is they move forward not just with applause, but with wisdom.
