KBS 2025 Spring Reform: Progress or Problem?
KBS has announced a major programming overhaul to mark its 52nd anniversary. This reform aims to strengthen the network’s entertainment and drama content to enhance its competitiveness.
The key highlights of this reform include a new variety lineup featuring Kang Ho-dong, Park Bo-gum, and Lee Min-jung, as well as fresh dramas such as 'Twelve' and 'Eun-soo’s Good Day.'

Optimism Surrounding the Changes
Supporters: Strengthening Broadcasting Competitiveness
Adding diverse programs provides audiences with more choices. Kang Ho-dong's humor, Park Bo-gum's fresh approach, and Lee Min-jung’s unique charm are expected to add depth to entertainment programming.
KBS hopes to attract younger viewers through this reform, which is a strategically crucial move for sustainable growth. Public broadcasters like PBS in the U.S. have successfully used similar strategies to capture young audiences.
Critics: Disrupting Loyal Viewers
However, some viewers are unhappy. Changes or cancellations of existing programs may cause friction among loyal fans.
For instance, when the hit show '2 Days & 1 Night' experienced a time slot shuffle, viewers expressed discontent. Additionally, some dramas have struggled with low ratings due to a mismatch between expectation and reality.
Other Concerns: Legal and Logistical Issues
New contract negotiations and cast changes could pose challenges, particularly regarding salary disputes. Past cases have led to legal battles, making clear contracts and strong relationships with talent crucial.
Additionally, programs seeking international distribution must ensure compliance with local regulations.
Final Thoughts
The KBS 2025 spring reform is an ambitious step toward innovation. Despite various expectations and concerns, maintaining audience trust and delivering high-quality content remain key priorities.
For success, consistent audience feedback and meticulous content management will be essential.