Recent Developments: Psick University’s Transformation with Yeongyang County
Psick University, known for its humorous content, faced backlash for derogatory remarks about Yeongyang County.
In a surprising turn of events, they have now reconciled with the county and were appointed as its promotional ambassadors.
The collaboration came to light with the upcoming 16th Yeongyang Chili H.O.T Festival, where three members of Psick University will be promoting the region.
Background on Psick University
Founded in 2021, Meta Comedy Inc. is home to the YouTube channel, Psick University, run by Lee Yong-joo, Kim Min-soo, and Jung Jae-hyung.
Psick University made waves at the 59th Baeksang Arts Awards, becoming the first YouTube content to be nominated and win the Best Variety Show.
The Controversy
This controversy sparked after Psick University introduced Yeongyang and its restaurants in their 'Made in Gyeongsang-do' series.
Their comments were seen as discriminatory, upsetting many residents and leading to a drop in their subscriber count from 3.18 million to around 2.8 million.
The Apology and the Gift
Recognizing the gravity of the situation, Psick University publicly apologized and donated relevant goods worth 50 million won to support Yeongyang County during a flood.
This gesture has shown their sincere intentions to make amends.
A Dramatic Reconciliation
Following their efforts, a remarkable reconciliation took place between Psick University and Yeongyang County.
Yeongyang’s mayor OD Chang expressed optimism about collaboration with Psick University, highlighting the positive impact it could bring.
Conclusion
The collaboration has evolved into a daily content release strategy leading up to the Yeongyang Chili H.O.T Festival.
Psick University aims to reshape the public's perception of their brand while promoting Yeongyang County.
As stated by the mayor, “Yeongyang will be writing a history of unprecedented collaboration between local governments and YouTubers through this partnership.”
About Psick University...
- Psick University, a YouTube channel, faced backlash for mocking Yeongyang County but has now become a promotional ambassador.
- Controversy Background: The derogatory remarks led to public outrage and a decline in subscribers.
- Apologies and Donations: They issued a public apology and donated significant resources to aid Yeongyang County.
- Collaborative Efforts: Psick University and Yeongyang are collaborating for content creation to boost regional promotion.
- Ambassadorship: They were appointed as promotional ambassadors on August 29, marking a new era of cooperation.
